About Alex and Ani

Alex and Ani is a popular jewelry brand recognized for its modern and minimalist designs. Their collection includes a variety of accessories like bracelets, necklaces, rings, and more. In addition, they have partnerships with famous pop culture icons such as Disney, Harry Potter, and the Friends TV show.

Boasting a substantial Instagram following of over 1 million, Alex & Ani has garnered attention from major media outlets like Today, the New York Post, and Forbes.

For those unfamiliar with the brand, this review of Alex and Ani jewelry will provide comprehensive insights into their products, customer feedback, special offers, and more, aiding in making an informed purchase decision.

Overview of Alex and Ani

It all began with a passion for shiny objects. Carolyn Rafaelian, the founder, had a strong background in the jewelry industry, having apprenticed for her father in her youth. 

Both of them worked at a jewelry manufacturing company called Cinerama in Cranston, Rhode Island. In 1966, Rafaelian made the decision to carry on the family tradition by starting her own business. 

In 2004, she lovingly named her jewelry business Alex and Ani after her daughters. Initially, they focused on selling five crystal-adorned cocktail rings.

As time went on, the business flourished, expanding their inventory to include thousands of jewelry pieces. Alex and Ani is now renowned for their unique expandable wire designs.

Their jewelry represents five decades of exceptional craftsmanship. From Alex and Ani charms to Alex and Ani rings, the company's designs are crafted from recycled materials.

Alex and Ani's commitment to quality is evident in their meticulous crafting of metals using safe materials, ensuring they are nickel-free and produced through eco-friendly methods. With a dedicated team of over 1,500 employees, their jewelry is a testament to their passion for excellence.

Today, Alex and Ani stands as a billion-dollar enterprise. In 2014, Rafaelian resigned as CEO amidst controversy, but the company's success story continues to unfold.

According to a statement on their website, "We believe in the power of collaboration to achieve greatness beyond individual capabilities. Crafting authentic jewelry with integrity in Rhode Island is ingrained in our DNA. Our mission is to inspire the community and uplift the human spirit. We are driven by the desire to foster connections. Rhode Island is our home."

Before delving into this review of Alex and Ani jewelry, let's first discuss the initial advantages and disadvantages of the brand.

PROS:

1. A vast selection of jewelry pieces to cater to various preferences, including Alex Ani Disney designs, Alex and Ani evil eye jewelry, and Alex and Ani sister bracelets.
2. The jewelry is not only aesthetically pleasing but also environmentally friendly and free from nickel.
3. Alex and Ani demonstrates its commitment to giving back by donating a portion of its revenue to universities and charities.
4. The brand offers Afterpay as a convenient payment option for customers.
5. Customers within the United States can enjoy the benefit of free standard shipping.

CONS:

1. Unfortunately, the brand's website does not allow returns or exchanges for orders.

When envisioning jewelry stores, one often imagines upscale retailers, expensive price tags, and large dazzling gemstones. But what about simple and casual jewelry? If you're seeking something that isn't overly glamorous, Alex and Ani is renowned for creating designs that radiate understated beauty.

From a sentimental Alex and Ani mother bracelet to express your gratitude, to matching best friend necklaces from the Alex and Ani outlet, there are countless designs to choose from.

Navigating through thousands of jewelry options to find the perfect gift can be overwhelming. They offer an extensive collection of necklaces, bracelets, rings, earrings, anklets, and more. Customers can also explore their offerings based on collaborations or symbols.

Stay tuned, as this review of Alex and Ani jewelry will showcase a selection of their top-selling pieces to help you begin your search.

Alex and Ani Bracelets Review

Bracelets have the ability to showcase your personality based on their design. Alex and Ani provides a variety of options in this category, including bangles, charm bracelets, cuffs, and beaded beauties. Are you a fan of collecting charms or do you prefer the trendy VSCO girl puka shell bracelets? Read on for our review of some popular Alex and Ani jewelry pieces.

Alex and Ani Jewelry Aunt ‘Trusting Guide’ Charm Bangle Review

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If you're searching for the perfect gift for your favorite aunt, look no further than the Aunt 'Trusting Guide' Charm Bangle. This expandable wire bangle is available in shiny antique silver or gold, and it holds a charming two-sided charm that reads 'aunt' on the front and 'a trusting guide, forever by my side' on the back. 

Additionally, it features three small charms that dangle from the side. With the ability to adjust to any wrist size ranging from 2" to 3.5", this bangle is both stylish and sentimental. 

Priced at just $29, it's a budget-friendly option that is sure to impress.

Alex and Ani Friends ‘You’re My Lobster’ Duo Charm Bangle Review

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Describing Friends as your favorite TV show is a simple way to start a conversation. If you and your closest friend share a deep affection for this 90s sitcom, the Friends ‘You’re My Lobster’ Duo Charm Bangle would make an ideal birthday gift that your BFF will undoubtedly appreciate. Just ensure that you don't replicate Ross's awkwardness from that particular episode when presenting it to them.

Crafted from shiny silver metal, this delightful bangle features an adorable red lobster charm dangling from a loop. Additionally, there is a matching charm that bears the inscription ‘you’re my lobster.’

To add a finishing touch, the Friends ‘You’re My Lobster’ Duo Charm Bangle includes three petite silver charms. With its expandable design ranging from 2” to 3.5”, you need not worry about whether it will fit or not. Symbolize the everlasting nature of your friendship (much like lobsters in a glass tank) for just $44.

Alex and Ani Sunflower Charm Bangle Review

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The sunflower, often associated with the warmth of summer, holds a deeper meaning as well. It symbolizes growth and resilience, as it reaches for the sun with unwavering determination. This beautiful flower has the power to inspire awe and represents a positive outlook on life. If you know someone who embodies these qualities, the Sunflower Charm Bangle is the perfect gift to show them that they are always on your mind. Crafted in Rafaelian silver, this bangle features a stunning gold-tinted sunflower with silver beads that resemble seeds.

To add a touch of glamour, three delicate Alex and Ani charms hang gracefully alongside the sunflower. With an adjustable size ranging from 2" to 3.5", this bangle ensures a perfect fit. Let your loved ones know that they bring light and joy to your life with the Sunflower Charm Bangle, available for just $29.

Alex and Ani Necklace Review

Necklaces are often seen as a source of comfort in the world of jewelry. Many individuals hold a sentimental value to their necklaces, feeling incomplete without them when leaving the house. Whether the necklace holds a special meaning or serves as a reminder of a loved one, there is a necklace suitable for every occasion.

Alex and Ani offers an extensive range of necklaces, from those adorned with charming charms to those boasting simple and elegant designs that complement any attire. The following Alex and Ani jewelry review will showcase a selection of their top-selling pieces.

Alex and Ani Elephant Necklace Review

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Elephants are commonly associated with strength and power, making them a symbol of good fortune. The Elephant Necklace features a pendant showcasing this majestic animal, perfect for displaying your strong side. The necklace is available with a .925 sterling silver chain, a 14k rose gold chain, or a 14k gold chain, and is part of the Wear for Luck + Prosperity collection.

Aside from symbolizing strength and good fortune, elephants are also known for their empathy and kindness. Whether you admire elephants or simply appreciate their symbolism, this necklace is a great choice. The chain length ranges from 15” to 18” for a comfortable fit.

Described as a sacred symbol in India, the Elephant Necklace by Alex and Ani serves as a reminder that strength goes beyond physical power. Embrace the positive energy of this necklace for just $89.

Alex and Ani Moon Necklace Review

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If you tend to be more introverted, the Moon Necklace is the perfect accessory for you. Crafted by Alex and Ani, this charm necklace comes in three chain finishes: 14kt rose gold, 9.25 sterling silver, and 14kt gold.

Designed for astrology enthusiasts, this necklace features a simple crescent moon charm. It is also adjustable, allowing you to customize the length between 15" and 18". Embrace your connection to the moon and treat yourself to the delightful Moon Necklace, available for only $89.

Alex and Ani Feather Necklace Review

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The Feather Necklace from the Wear for Faith + Hope collection showcases a delicate feather pendant that serves as its focal point. According to the website, this pendant represents light and air, as well as symbolizes truth, justice, charity, hope, and faith.

If these values hold significant meaning to you, then adding this exquisite piece of jewelry to your collection would be a wonderful choice. The chain of the necklace is available in either .925 sterling silver or 14K gold, providing you with options to suit your personal style. It measures 18" in length and can be adjusted up to 15" for a perfect fit.

For styling purposes, the Feather Necklace would beautifully complement a summer tunic dress paired with a cropped sweater layered on top. This charming yet meaningful necklace can be yours for the price of $89.

Alex and Ani Jewelry Reviews: What Do Customers Think?

According to a review of Alex and Ani jewelry, customers have expressed their admiration for the brand. On Influenster, there are more than 1219 reviews with an average rating of 4.5/5 stars. Customers have specifically mentioned that the jewelry, particularly the bangles, are stylish, perfect for gifting, and reasonably priced.

One reviewer on Influenster stated, "Alex and Ani jewelry is making a significant impact in the jewelry industry. I own numerous bracelets from them, and they complement each other as well as other bracelets when stacked. Considering the excellent quality, they are not overly expensive."

Furthermore, positive reviews for Alex and Ani can also be found on various Amazon product pages. For example, the Love Rose Gold Charm Bangle Bracelet has received over 1,485 global ratings with a rating of over 4.8/5 stars.

The majority of customers have praised the high-quality materials used in the jewelry. Additionally, some buyers have expressed their satisfaction with the brand's collectible options and the ability to mix and match their pieces with other bangles and bracelets.

Based on a review on Amazon, a customer expressed their love for Alex and Ani products, specifically mentioning purchasing a bangle for their daughter as a Christmas gift in 2018. They praised the price and quality, indicating their intention to buy again and recommending the brand to others.

On other platforms like Trustpilot and Yelp, there have been negative customer experiences reported. Trustpilot shows a low rating of 1.7/5 stars based on 46 reviews, with complaints about slow responses and unhelpful customer service. Similarly, Yelp rates Alex and Ani at 2.5/5 stars from 62 reviews, with issues such as tarnished jewelry, charms falling off, and delayed deliveries.

Is Alex and Ani Jewelry Worth It?

Alex and Ani offers a wide range of unique and affordable jewelry pieces, making it a great option for those looking for something special without breaking the bank. With thousands of designs to choose from, this brand stands out for its variety and budget-friendly prices. Unlike other jewelry brands that tend to be more expensive, Alex and Ani remains competitive in the market. 

Moreover, their focus on creating understated and casual designs sets them apart from brands that prioritize flashy and extravagant pieces. In addition, the eco-friendly approach to jewelry design and charitable donations further enhance the appeal of Alex and Ani as a socially responsible brand.

There have been some significant concerns raised about the customer service team, but the abundance of positive reviews outweighs this issue. When it comes to affordable, minimalist jewelry, we believe that Alex and Ani's stylish designs are a worthwhile purchase.

Alex and Ani Jewelry Promotions & Discounts 

The review of Alex and Ani jewelry revealed that the brand offers an outlet where customers can purchase their designs at a discounted price. They are also running a promotion where customers can buy two bracelets and receive the third one at 50% off. 

Another offer includes getting the fourth bracelet for free when purchasing three, by using the promo code LOVE at checkout. This code is applicable only for full-priced bracelets. 

Moreover, customers can enjoy a 15% discount by signing up for the newsletter. Currently, there are no Alex and Ani coupons or coupon codes available according to this Alex and Ani jewelry review.

Where to Buy Alex and Ani Jewelry

Customers can access the entire jewelry collection at AlexandAni.com. You can also find their pieces at partner retailers including:

• Chaptersa
• Bella Gia Boutique
• Walmart
• Amazon
• Alex and Ani eBay
• Alex and Ani Nordstrom